WCRS Ltd ‘Start Fresh’ with rebrand to Zest Recycle
Brentwood based recycling and waste management company Waste Cost Reduction Services Ltd (WCRS) has rebranded to Zest Recycle.
Spearheaded by Tony McPartland who joined the company as the new Managing Director back in November 2020, the rebrand is part of a new strategic direction for the business which has also seen the recent appointment of Sales Director, Roland Archer.
The brand has a fresh new look and feel, that the company says, ‘better reflects our position in the marketplace and our approach to managing our clients recycling and resource management requirements, which is all about making connections, finding sustainable solutions, and building long-lasting partnerships.’
The company says. ‘The word Zest represents our freshness in the marketplace, we like to take the norm and turn it on its head, providing our clients with a fresh perspective on long-standing recycling and waste management problems. Whilst the connecting dots icon, which forms part of the logo, embodies the core element of Zest Recycle’s service, sustainable partnership building.’
Tony McPartland, Managing Director of Zest Recycle commented: “When joining the business, it was clear we needed to realign our branding and reinforce our position in the marketplace, so both our existing and potential clients could appreciate our unique collaborative approach to delivering sustainable recycling and waste management solutions. Starting fresh with Zest Recycle gives us an impetus for long term sustainable growth, and I look forward to the business thriving whilst ensuring we build sustainable partnerships with a strong focus on social value”.
Zest Recycle, specialise in providing total waste management solutions to companies with multiple sites, multiple waste streams and more complex waste requirements across a range of different sectors. Alongside the unveiling of the company’s brand-new identity, Zest Recycle has launched a brand-new website www.zestrecycle.co.uk to aid businesses in navigating their resource management requirements.